CASE STUDY

Activity

Brazen is the PR partner for Wendy’s and manages a busy, full scale PR programme in the UAE

Creative and strategic press office tactics for the world’s third largest burger restaurant chain include… media relations, supporting restaurant openings, corporate profiling and interviews, restaurant reviews, promotions, NPD, influencer outreach etc.

 

Results

377 pieces of coverage achieved to date

Reach of 95 million

Coverage highlights include Dubai Eye, Gulf News, Khaleej Times, Wknd, Lovin Dubai, Ahlan! Gourmet, What’s On Dubai

Brazen won PRCA MENA Regional Campaign of the Year 2017 for its work with Wendy’s which saw 162 positive pieces of content reaching 56 million achieved in eight months