CASE STUDY

Activity

Brazen ran four events to promote the #gemsofitalia campaign for Peroni which saw influencers talk about pillars of Italian style (food, fashion and design)

Working with top influencers Zoe Bowker, Elias El-indari and Herald Herrera - Brazen secured influencers and media to attend 4 x pop up events for the iconic Italian brand in stylish locations across Dubai

 

Results

Secured the attendance of +85 VIPs and social influencers to launch events

375 pieces of content

Reach of 2.5million in a dark market for alcohol