CASE STUDY

Activity

Brazen was appointed to handle the PR for Intersolar ME 2016.

Held under the patronage of H.E. Suhail Al Mazroui, UAE Minister of Energy, Intersolar is a platform to share insights into current trends in the solar industry of the Middle East.

The world-class conference agenda was packed with industry speakers and is well-known as a highly renowned exchange for ground-breaking ideas. Brazen started creating awareness from June 2016 via a targeted media relations approach and assisted in managing the conference process in September 2016.

 

Results

Managed media for the opening which was attended by H.E. Saeed Mohammed Ahmed Al Tayer (DEWA Managing Director and Chief Executive Offer) and H.E. Dr. Matar Al Neyadi, Undersecretary of the UAE Ministry of Energy.

More than 140 pieces of coverage in four months.

Reach of 26 million in leading titles such as Al Khaleej, Zawya, The National, and Gulf News to name a few.

Shortlisted for MEPRA AWARD 2017 for Best Environmental PR campaign.