CASE STUDY

Activity 

Launch British luxury yacht manufacturer Glider Yachts to ultra-high net worth individuals, through selective media channels in the UAE & UK via a tailored approach to yachting media and luxury publications 

Bespoke copy and facilitating interviews with managing director Robert McCall who is also the chief designer for Glider Yachts

Results 

In three months Brazen secured more than 40 pieces of coverage in influential titles such as Robb Report, Yachts Emirates, Arabian Business, Boat International, The World of Yachts, Luxury.com and one of the world's top online newspaper sites, The Mail Online