CASE STUDY

Activity

Brazen was appointed to represent Careem’s press office in 2017

Brazen delivered four stories each month, including the April Fool’s 'Careem sponsors cloud seeding' story which was picked up MENA wide, new product launches, and exclusives with Road Safety UAE, to name a few

Results

377 pieces of coverage in eight months

Reach of 255 million in leading titles like Al Khaleej, Zawya, The National, Arabian Business, Time Out Dubai and Gulf News to name a few

Won PRCA MENA Awards 2018 Best PR Campaign: Media Relations

Won a MEPRA Award 2017 for Best Use of Traditional Media Relations

Nominated for two further industry awards