CASE STUDY

Activity

Brazen managed the full-scale press office for the launch of super club BASE in the UAE

Objective was to generate as much buzz and awareness during peak event season, prior to the closure over the summer months

Brazen embarked on a strategic approach with media consisting of drip feeding information of global acts such as 50 Cent, Axwell and Buster Rhymes and securing exclusive announcements and reviews with Tier A publications

Brazen also secured weekly reviews with key influencers and movers and shakers to ensure Dubai's newest club was the place to see and be seen 

 

Results

In two months Brazen secured 125 pieces of coverage and lead features in titles such as Time Out Dubai, Infusion, ShortList UAE, Lovin Dubai and What’s On Dubai and reviews with Dubai's influence

Reach of 80 million

A packed out venue every Friday and Saturday night and BASE was the club everyone was talking about