CASE STUDY

Activity   

Launch AMC’s Fear the Walking Dead, the companion TV series to global hit show The Walking Dead to the GCC region

With only a three-day window for the story to appear, Brazen used the might of its press office experience and strong regional contacts to sell in the story and the full suite of assets to ensure strong features

 

Results

Brazen achieved two national front pages for the story (The National and Gulf News) as well as achieving 35+ pieces of coverage including Yahoo! Maktoob, Shortlist, Al Watan, The Arab Times and Virgin Radio Dubai

AMC achieved its highest ratings ever for a show in The Middle East as well as breaking global ratings records

Shortlisted for a MEPRA 2016 Award for Best Use of Media Relations